Marine General Get Outdoors with Us!

In 1976, Russ Francisco opened a sailboat hardware shop on London Road catering to the traffic heading up the shore and to inland lakes. He kept busy selling rope, pulleys, swivels, gaskets, lanyards, O-rings and D-rings to keep the sailboats seaworthy. That was enough for him but the customers who stopped asked for live bait, fishing tackle, power boat hardware, boat seats, anchors, boat paint, electronics…

He added to his inventory, his staff and his expertise, and soon expanded into larger quarters. He moved next door to 1501 London Road, where Marine General has been ever since. But the growth, and the changes in his business, has never stopped.

“This is a one-stop store for boaters and anglers,” said Francisco, plus we have hundreds of items for all types of outdoor enthusiasts. Over the years we have added camping supplies, winter clothing and boots, Carhartt work clothing, snowshoes, ammunition, and hunting clothing. But even with all of these new products we still cater to the sailing and marine enthusiast who needs parts and accessories.

In addition to all the things mentioned above, Marine General deals in expertise. The employees fish and boat themselves. “The staff here is the secret to our success,” Francisco stated. “It’s hard to find good people, and the folks we have here are really good. They can tell you what lure to use in a particular situation; they’ll give you pointers on casting or on rigging your sailboat.” They regularly travel to seminars about boating and fishing equipment and techniques in Chicago and Green Bay to extend their specialized knowledge of Great Lakes and walleye fishing.

Phone Number  (1-800) 777-8557

Content the property of Marine General.

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